Born in New York City, Alex moved to Tucson in 1994 and graduated from the University of Arizona. He started his real estate career at Centra Realty in 2001 and founded Habitation Realty in 2007 as a boutique firm for Tucson's historic and unique homes, later expanding into property management. He owns rental properties in Tucson and Bisbee, restores period homes, and collects antiques and vintage cars.